I’d really like to know: When did people start making poetical conversation on wine? When did it occur that just drinking it and saying Aaaaah wasn’t just enough? Is there really a connection between this metaphorical talk and a taste or is this just some kind of complex marketing?

If you work in the wine business you centainly have to talk in this specific manner. People that buy expensive wine do want this kund of chat before buying wine. As if to say: When you’re not even capable of talking of this whine in a metaphorical way – why buying it and not drink cola instead?

So there’s a mixing movement between the world of aestetics and the world of marketing when it comes to selling wine. And taking this manner of speaking over to other topics the symbolism of this manner speaking dominates the actual thought: